The Steam Summer Sale might be on everyone’s mind right now, but it’s not the only huge sale happening this season. Amazon Prime Day, the online retailer’s huge summer sale that it claimed last year was bigger than Black Friday, is coming back for a second year.
In a press release posted on its website, the retail giant announced the upcoming sale and shared some details about what people can expect from it. It’ll take place on July 12 and will discount a variety of items, including electronics and video games. Just like last year, you need to be a subscriber of Amazon Prime to take advantage of the deals. If you haven’t subscribed yet, you can get a free trial of the service here.
Although Amazon states that 2015’s Prime Day was the biggest online event in its history, it was heavily criticized for poor deals and limited stock. As a result, VP of Amazon Prime Greg Greeley explained in a statement that the company is increasing the quantity of items that are going on sale, specifically televisions.
“Following last year’s record sales, we have dramatically increased the inventory behind many deals,” he said. “In fact, in the U.S. we have nearly doubled the TV units compared to Black Friday and Cyber Monday combined. Even with this massive selection we know many of the Prime Day offers will sell out, so members should download the Amazon shopping app to receive notifications on their favorite deals.”
Additionally, Amazon announced that there are special incentives for owners of its line of smart speakers (the Echo, Echo Dot, or Tap). It has not specified what these will entail. The retailer will also hold a competition through Prime Music on Prime Day. If you listen to a song on a selected playlist through the Prime Music app, you’ll be entered to possibly win a trip to one of several concerts.
If you live in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada, Belgium, or Austria, you’ll be able to take advantage of Prime Day deals.
Amazon Prime is $99 a year, and includes free two-day shipping, access to Prime Music and Video, and preorder discounts on video games.